THE CHALLENGE

The primary challenge for the VIRSARI Brand Identity project was to create a distinctive and memorable visual identity that would stand out in the competitive home and lifestyle industry. Virsari needed a brand that could effectively communicate its core values of holistic well-being, innovation, and trustworthiness according to their main target audience. The challenge involved balancing modern design elements with a sense of calm and reliability, ensuring the brand would appeal to a diverse audience while maintaining a cohesive and professional appearance across all touchpoints.

THE SOLUTION

To represent the idea of versatility and sophistication, The Logotype was created, based on a modern serif typography that contrasts between thinner and thicker curves, to represent the vibe of femininity, sophistication and luxury as part of the main brand attributes. The “white space” applied on letters and Ligature detail presented between the letters R, S, A and R was also developed in order to represent the idea of Versatility, as part of the brand name meaning – VIRSARI.

The Color Palette was also carefully chosen based on the attributes given during the strategy session of the project, to represent the idea of neutrality and sophistication to the brand. The Alabaster and Spartan Green colors were chosen as the brand primary colors and which will appear on most of the promotional brand collaterals, together with the secondary colors – Sage, Mint, Grullo and Eerie Black that will bring more flexibility to the brand alongside the primary colors. 

The Typography was also carefully chosen, bringing a pairing between the serif logo font – that brings the sense of luxury, femininity and versatile vibe, and which was chosen to be used as a display font for most of the brand marketing materials, and a sans-serif font – that brings clarity, elegance and simplicity to the brand, chosen to be used in sub-headlines and body copy, offering a wide range of possibilities of application as well.