THE CHALLENGE

The primary objective of the OMNIA brand identity project was to create a distinctive and compelling brand identity for a new electric car company. Omnia aims to stand out in the rapidly growing electric vehicle (EV) market by emphasizing innovation, sustainability, and cutting-edge technology. The project seeks to develop a cohesive brand strategy that includes a unique logo, visual identity, brand messaging, and marketing materials that resonate with environmentally conscious consumers and technology enthusiasts.

THE SOLUTION

To bring the sense of luxury, futurism and movement, the identity was made with geometric shapes presented in the logo that will serve as the main pattern of the brand, working as a supporting graphic that can be used on most of the brand collaterals such as stationary and advertising. 

A combination of neutral and warm colours such as white, beige, orange and black were chosen, together with gradient variations that give a special touch by bringing a modern, futuristic and elegant approach to the brand.