Category
Client
Modern Brief
Timeframe
3 weeks
THE CHALLENGE
The primary objective of the OMNIA brand identity project was to create a distinctive and compelling brand identity for a new electric car company. Omnia aims to stand out in the rapidly growing electric vehicle (EV) market by emphasizing innovation, sustainability, and cutting-edge technology. The project seeks to develop a cohesive brand strategy that includes a unique logo, visual identity, brand messaging, and marketing materials that resonate with environmentally conscious consumers and technology enthusiasts.
THE SOLUTION
To bring the sense of luxury, futurism and movement, the identity was made with geometric shapes presented in the logo that will serve as the main pattern of the brand, working as a supporting graphic that can be used on most of the brand collaterals such as stationary and advertising.
A combination of neutral and warm colours such as white, beige, orange and black were chosen, together with gradient variations that give a special touch by bringing a modern, futuristic and elegant approach to the brand.
THE PROCESS
Research & Strategy – I analyzed the electric vehicle market, identifying key trends and defining OMNIA’s positioning around innovation, sustainability, and cutting-edge technology.
Concept Development – I explored ways to visually communicate luxury, futurism, and movement while ensuring the brand stood out in a competitive industry.
Logo Design – I created a geometric logo that not only represents the brand but also serves as a dynamic graphic pattern across various brand materials, incorporating the key elements such as — futurism, movement and dynamics as main elements of the brand for the logo construction and style.
Color Palette Selection – I chose a blend of neutral and warm tones, including white, beige, orange, and black, along with gradient variations to enhance the futuristic and premium feel. The gradient was strategically created to serve as a supporting graphic element of the brand, bringing the sense of dynamics, futurism, modernity and warmth the brand aims for.
Typography & Visual Language – I selected a sleek, futuristic sans-serif typeface to reflect OMNIA’s high-tech and cutting-edge identity, ensuring readability and a modern appeal. To complement this, I incorporated subtle geometric elements and structured layouts that enhance the brand’s sense of innovation and movement. The typography was paired with a dynamic visual system featuring gradients and clean, minimalist compositions to reinforce the brand’s premium and futuristic aesthetic.
Brand Collateral Design – I applied the identity system across stationery, advertising, and marketing materials to maintain consistency and reinforce brand recognition.
Finalization & Presentation – I refined the design, ensuring all elements worked cohesively, and prepared brand assets for seamless implementation.
