Category
Client
Modern Brief
Timeframe
4 weeks
THE CHALLENGE
Mangue boasts a vibrant and inviting brand identity that captures the essence of pure mango indulgence.
The main challenge for the brand packaging was to create an elegant and eye-catching label design for MANGUE's marmalade glass jar.
The design needed to highlight the premium quality of the product with gold details while showcasing the mango flavor through appealing illustrations. The packaging had to stand out on the shelves, convey the brand's luxurious yet natural essence, and ensure functionality and user-friendliness.
THE SOLUTION
The logo features a vintage realistic and stylized mango illustration, radiating warmth and freshness.
The color palette was chosen taking into inspiration, the colors shades presented in the fruit peel and also the green leafs.
The typography is a blend of a modern, elegant font for the brand name, conveying sophistication, and a handwritten script for taglines and product descriptions, adding a personal touch. Imagery revolves around close-ups of organic mangoes and farmers, bringing the organic and natural vibe of the brand.
Packaging Design - The solution was a beautifully designed glass jar adorned with gold details to exude a sense of luxury. The label features vibrant mango illustrations that immediately communicate the product's flavor. This combination of gold accents and artistic illustrations creates a sophisticated and attractive look that appeals to discerning customers. The design balances elegance with practicality, ensuring the jar is easy to handle and use, while the eco-friendly materials reflect the brand's commitment to sustainability. The packaging not only captures the essence of the product but also strengthens MANGUE's brand identity in the competitive market.
Fictional / Passion Project created from the brief provided by @modernbrief
Stock images: Pexels
Illustrations: Raw Pixels
Font: BN Romaine by Bnicks
THE PROCESS
For MANGUE’s branding, I focused on creating a refined yet vibrant identity that highlights the product’s premium and natural qualities.
Logo & Illustration – I designed a vintage-inspired mango illustration to reflect warmth, freshness, and authenticity.
Color Palette – I selected hues from the mango peel and leaves to create a rich, organic, and inviting aesthetic.
Typography – I paired a modern, elegant typeface for the brand name with a handwritten script for a personal touch on taglines and descriptions.
Packaging Design – I crafted a sophisticated glass jar label with gold details for a luxurious feel, complemented by artistic mango illustrations that reinforce the product’s essence.
Brand Storytelling – I incorporated imagery of organic mangoes and farmers to enhance the brand’s natural and sustainable appeal.
This cohesive identity ensures MANGUE stands out with elegance, authenticity, and strong shelf presence.
