Category
Client
Vedic Lab Switzerland
Timeframe
1 week
THE CHALLENGE
The primary challenge for the Vedic Lab project was to create a cohesive Instagram graphics and website that accurately reflect the essence of Vedic traditions while appealing to a modern, health-conscious audience. The brand needed to convey its deep-rooted heritage and scientific approach to wellness in a way that is both authentic and accessible. Balancing traditional elements with contemporary design aesthetics was essential to ensure the brand stands out in the competitive wellness industry.
THE SOLUTION
To overcome this challenge, I developed a holistic design approach that seamlessly integrates Vedic principles with modern design elements, by incorporating both the logo and the brand's visual identity to symbolize purity, balance, and scientific rigor. For the website, was designed an intuitive and visually appealing interface that highlights the brand's unique offerings and educational content. The result is a cohesive brand presence that effectively communicates Vedic Lab’s mission and values, engaging the target audience and fostering trust and loyalty.
THE PROCESS
For Vedic Lab’s branding, I focused on developing a visually cohesive Instagram feed and a refined UI/UX design concept for their website that balances tradition with modern wellness aesthetics. Here’s the step-by-step process:
Instagram Feed Design Task
Research & Strategy – Analyzed the brand’s Ayurvedic roots and scientific approach to define a visual direction that balances tradition and innovation.
Content Structure – Created a grid layout system for posts, ensuring a mix of educational content, product showcases, and lifestyle imagery.
Design System – Applied earthy tones, clean typography, and organic textures to reflect the brand’s holistic essence.
Engagement Optimization – Developed post formats with clear CTAs, carousels, and infographics to improve user interaction and retention.
Website UI/UX Design Task
User Flow & Wireframing – Outlined a clear and intuitive navigation structure, prioritizing education, product discovery, and customer trust-building.
Visual Identity Integration – Applied brand colors, typography, and imagery to ensure a seamless experience across digital platforms.
Layout & Hierarchy – Designed a clean, minimalistic interface, balancing Vedic elements with a modern aesthetic for accessibility and clarity.
Interactivity & User Engagement – Proposed scroll animations, hover effects, and subtle transitions to enhance user experience.
Final Refinements – Created high-fidelity mockups, ensuring aesthetic harmony, usability, and mobile responsiveness.
By blending Vedic tradition with contemporary design principles, the final outcome presents a visually engaging and user-friendly brand experience that effectively communicates Vedic Lab’s mission while appealing to its modern audience.
