THE CHALLENGE

The main challenge for the KISS NEW YORK Social Media Design project was to create engaging and visually appealing content that would capture the attention of a diverse audience across various social media platforms. The brand needed a fresh and dynamic approach to highlight its extensive range of beauty products while maintaining a consistent and recognizable visual identity. Additionally, the design had to effectively convey the brand’s values of innovation, quality, and inclusivity.

THE SOLUTION

To address these challenges, we developed a vibrant and cohesive social media design strategy that included eye-catching graphics, dynamic animations, and compelling visuals tailored for each platform. With the assistance of the Art Director, we incorporated bold colors, modern typography, and high-quality product photography to create content that stands out in users’ feeds. By establishing a consistent visual style and leveraging the latest trends in social media design, we were able to enhance KISS NEW YORK’s online presence, engage its audience, and drive brand awareness and loyalty.